Summer Classics improves outdoor cushion designs
Cushion features many innovations
-- Casual Living, 4/20/2009 9:18:00 AM
Outdoor lifestyle furniture manufacturer Summer Classics began shipping a new cushion formula in mid-March.
The newly designed cushion features many innovations including an anti-microbial waterproof liner, outdoor zippers, a new soft-standard of firmness in the foam/fiber mix and customizations options. All of the innovations address top concerns identified through intensive market research concerning UV resistance, water repellency, zippers and standard firmness.
Summer Classics quality control labs tests found the new cushion formulation responds better than the previous design in all areas. To achieve this, Summer Classics worked with its suppliers to optimize cushion formulation and construction insuring both comfort and durability. The company’s supplier conducted 100,000 cycle pound tests of many constructions until the right formulation kept its shape without pancaking out, while remaining soft enough to be comfortable.
“By changing the construction of our filler, the new cushion allowed a firm enough, soft enough sit that keeps its resiliency over time,” said Angela Paumen, cushion plant general manager.
“The newly formulated prototypes underwent sit tests with our sales reps and many consumers, resulting in a hands-down success over our competitors,” said Harold Hudson, Summer Classics vice president of sales and marketing.
“Staying ahead of market changes is what makes us who we are," Summer Classics President Bew White said. "We continually strive to make Summer Classics the standard of excellence for the industry.”
For more information, visit www.summerclassics.com.
We would love your feedback!
-
Licensing
May 6, 2011 -
Urban outdoor
Apr 16, 2011 -
High Point Market gets positive response
Apr 11, 2011
VIEW ALL GALLERIES
