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Runco brings high-performance video outdoors

Runco launches no-compromise solution for the outdoor home video display category

-- Casual Living, 11/7/2007 7:13:00 AM

Planar Systems has introduced the first flat-panel LCD display designed specifically for outdoor living, under its Runco custom home theater brand. The debut of the Runco Climate Portfolio and its WP-42HD weatherproof display represents the marriage of Runco’s luxury video heritage and Planar’s history of reliable display technology, bringing stellar video quality and performance to the outdoors.

“The Runco WP-42HD is the first product that illustrates the synergy between Planar’s engineering and display history and Runco’s dedication to superior video,” said Scott Hix, vice president and general manager, Planar Systems’ home theater business unit. “From the beginning we said that Runco and its dealers would benefit from Planar Systems’ unique capabilities in specialty display engineering. Runco’s Climate Portfolio affords its dealers a competitive edge and accelerates Planar Systems’ vision of becoming the worldwide leader in specialty video displays, including the outdoor display category.”

A 2006 study by Quixel Research, profiling the viability of the outdoor display landscape in the nation, provided compelling analysis that the outdoor display segment is on track to quadruple between 2007 and 2009. Quixel’s most recent study found that significant outdoor living spaces, as well as complementing amenities, have become commonplace in the planning processes of luxury custom home builders, designers and architects.

“Runco’s success with performance video, combined with Planar’s understanding of ruggedized, weatherproof outdoor displays, is a win-win for luxury integrators and their customers,” said Tamryn Pratt, Quixel Research. “The combination of talent makes Runco perfectly poised to be a leader in the exploding outdoor market.”

Engineered for maximum durability, the WP-42HD’s weatherproof enclosure ensures protection from adverse environmental conditions including temperature, exposure to moisture, dust, oils and intermittent direct water spray. The custom aluminum cabinet is sealed to ensure protection from the elements and features a specially designed internal ventilation system to provide adequate cooling. The WP-42HD surpasses International Electrotechnical Commission (IEC) Ingress Protection IP56 weatherproof standards, allowing integrators to install it and leave it without worry.

Runco has equipped its WP-42HD with a wide array of custom installation-friendly features, such as a wide viewing angle, an internal setting for optimal operation in colder temperatures, an automation interface with discrete on/off and ample input selections for gaming, Internet surfing and other computer activities.

Runco’s Climate Portfolio WP-42HD delivers LCD imagery anywhere HD flat panel video performance is desired. Suggested retail price on the unit is $8,995. For more information, visit planar.com.

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