Team Grill recruits partner
HADCO will place collegiate grill line in more than 400 SE stores
-- Casual Living, 7/17/2009 12:51:00 PM
Team Grill, a manufacturer of gas grills for sports fans, has teamed up with HADCO, a Georgia-based appliance distributor. The partnership will place the new line of grills in more than 400 Southeastern stores supplied by HADCO.
The high-end line combines professional-grade cooking capabilities with the colors and logos of popular sports teams. Grills featuring the logos of the Alabama Crimson Tide, Auburn Tigers, Georgia Bulldogs, Georgia Tech Yellow Jackets, Florida Gators, LSU Tigers, Florida State Seminoles, Tennessee Volunteers and Miami Hurricanes will be available this fall. Team Grill also owns licenses to nearly 20 other schools.
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Grill with Michigan Wolverines logo |
Sports licensing merchandise is generating more than $16.6 billion annually and grill sales are expected to increase 12% by 2013, according to a company press release.
“Team Grill has introduced an innovative, high-quality line of barbecue grills that anyone with a passion for sports and grilling will want to own,” said Barry Cohen, HADCO senior vice president. “Based on the feedback from our dealer network, we believe that the Team Grill line will extend the BBQ grill-selling season all year round. We are excited to be part of the Team Grill team and look forward to fan reaction when the grills ship this summer.”
John Upham, Team Grills executive vice president, noted HADCO's reputation for quality products and customer care before, during and after the sale. "This commitment to exceelence and customer service makes HADCO the ideal distribution partner in the Southeast," Uphan said.
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