The popularity of statuary
Staff -- Casual Living, 5/1/2005 12:00:00 AM
The casual consumer All information comes from Home Accents Today's, Consumer Buying Trends survey. This exclusive consumer data originates from the responses of 31,505 households to a survey conducted in December 2002 and January 2003.Home Accents Today, a sister publication of Casual Living, had National Family Opinion poll 50,000 U.S. households to find out about home furnishings shopping and purchasing patterns in 2002 and buying plans for 2003. Because of the large sample size, combined with a response rate of 63%, and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus less than 1%.
In September and October 2003, Home Accents Today sent a follow-up survey to those households that purchased in 2002 or planned to purchase in 2003 home accents including garden and patio accessories. The 1,004 households that responded to the survey (a 59% response rate) closely match the demographics of all home furnishings buying households in the United States. This means results can be projected nationally with a margin of error of plus or minus 3%.
The research was analyzed by Home Accent Today's research department, led by Director of Market Research Kay Anderson and Senior Research Specialist Dana French.
|6%||the percentage of accessory-buying households that bought statuary for their garden or patio.|
|$30||or less the amount spent by 46% of households on their garden statuary.|
|18%||the percentage of households that spent more than $100 on a statuary purchase.|
|One||the number of pieces of garden statuary bought by nearly two-thirds of households.|
|78%||the percentage of households buying garden statuary for themselves.|
|47%||the percentage of households buying garden statuary that planned for the purchase.|
|25%||the percentage of households that bought garden statuary at Wal-Mart.|
|20%||the percentage of households that found a garden statue at a home improvement center, Home Depot or Lowe's.|
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