Walt Disney Signature Goes Outdoors With Veneman
Styled from Disney's first non-character lifestyle brand
-- Casual Living, 5/8/2009 4:52:00 PM
Disney Consumer Products and Veneman Collections launched a high-end outdoor furniture line at the recent High Point Market to expand the Walt Disney Signature collection, Disney’s first upscale, non-character lifestyle brand.
The furniture line from Veneman incorporates memorable Disney moments in film, animation and more into four collections: Lumiere, Griffith, Imperial and Script Writer. About 30 fabric choices are offered, inspired by artwork of Cinderella and Sleeping Beauty as well as It’s a Small World.
“This is the one brand you’re going to see that has a back story,” said Robert Oberschelp, director of Disney Lifestyle Brands. “We’ve taken art and applied it to what’s happening in the marketplace today.”
Inspired by the vision and style of Walt Disney and the furnishings in his studio office in Burbank, Calif., the Walt Disney Signature brand began with a 12-piece furniture collection by Drexel Heritage in 2006. Since then, the Walt Disney Signature collection has expanded into numerous categories including rugs, lighting, tabletop, wall décor and scents. Outdoor rugs by The Rug Market and outdoor drinkware by Zak also have been added.
The new line of outdoor furniture with dining and conversation group offerings is an innovative next step for the Walt Disney Signature brand. It demonstrates Veneman’s highly regarded approach to design and execution while interpreting the celebrated qualities of an iconic American figure like Walt Disney to enhance the pleasure of outdoor living spaces.
“Walt Disney Signature aligns with our passion for a timeless modern style that transforms a space into a destination,” said Bill Markowitz, president of Veneman Furniture. “The inspiration for this clean-lined series draws from Disney’s tradition of storytelling, and represents a new opportunity for discerning consumers in design, materials and craftsmanship.”
Casual Elegance
The four collections in the line bring the luxury and comfort of the indoors out through a sophisticated blend of mixed materials, classic prints and bright colors including woven and teak treatments with a natural look and feel.
“Our new line of outdoor furniture with Veneman is an important brand extension of the Walt Disney Signature collection,” Oberschelp said. “There is no better place for Walt Disney’s inspiration to be realized than the most naturally beautiful spaces outside the home for which this line was especially designed.”
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Lumiere |
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Griffith |
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Imperial |
Lumiere - Walt Disney was drawn to leading minds in many industries, from architecture and design to music and art. This collection pays tribute to Disney’s artistry, imagination and legacy of innovation. Emphasizing the contrast between light and dark, this collection’s sophisticated look is classic, much like Disney’s early films.
Griffith - Disney’s early experience with his family at the Griffith Park carousel helped spur him to the development of the Disneyland Resort, and this collection suggests a casual Californian aesthetic with clean lines, and optimistic colors.
Imperial – The China Plate, one of Disney’s early Silly Symphonies, brought the characters on a porcelain dish to life through groundbreaking animation and this collection features an Asian motif with strong, refined angles and structural symmetry. A bistro set is added to this group.
Script Writer – The foundation within Disney’s legacy lies in the power of great storytelling in written form, film, art or music, and this collection presents clean lines, brass inlays and natural accents in this teak-constructed collection.
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