Teton Grill captures outdoor themes

-- Casual Living, 3/1/2008 12:00:00 AM

Passion for the outdoor experience remains at the core of Teton Grill Company, which is repositioning its brand under new ownership.

Retailers at the Hearth, Patio and Barbecue Expo last month may have seen a sampling of Teton's outdoor lifestyle themed high-end grills, grill accessories and kitchenware in a shared booth near the exit to the Outdoor Burn Area.

Teton initially focused on the sporting goods enthusiast market after it was founded in 2005. Sold last September to a shareholder group led by Minneapolis-based entrepreneur Chuck Bond, the company has refocused its branding efforts and entered new markets.

“The opportunity was brought to me by a former employee, Beth Chambers, who spearheaded the design and product development under the previous ownership,” Bond said. “She continues to lead product design and development, and her passion for the outdoor lifestyle certainly is evident in the design of the Teton product line. We look forward to partnering with retailers that share the same commitment to quality, design and customer service that we do.”

Each Teton grill features a seven-burner design, is crafted with materials including 304 stainless steel hoods, cast iron grates and state-of-the-art alloys, but differs in artistic interpretations of outdoor themes. For example, the Big Game Gas Grill sports a classic big game hunting scene etched on a stainless steel hood with elk antler hood handle while the Whitetail Gas Grill has distinctive cast iron whitetail skull door plate, a whitetail deer scene etched on the hood and wire-wrapped anther hood handle. The Western Gas Grill, available this spring, has a Longhorn skull image etched on its hood, ranch style handles and a cast iron door plate illustrating a rancher at full gallop. The Cabin Gas Grill has a wilderness getaway theme with wooden crossed paddles on the door plate.

“We know we have a product that stands alone in both design and quality,” said Robby Martin, who joined Teton last December to lead its sales and growth efforts. “The appeal of the product reaches far beyond the passionate sportsman.”

The Big Game Grill should appeal to the most enthusiastic of approximately 10.7 million big game hunters in the country.