Elaine Smith upgrades Web site
Functions as a virtual showroom
-- Casual Living, 9/14/2009 8:24:00 AM
Elaine Smith Inc. has launched www.ElaineSmith.com as a virtual showroom to meet all its customer's needs.
ElaineSmith.com is a trade only resource for merchants, retailers, designers and purchasing agents to find the finest styles, trends and designs of luxury outdoor pillows.
Areas of particular interest in the new Web site include:
• New product collections;
• A Searchable library of pillow styles and color designs;
• Pillows with a Purpose – a collection of pillows supporting favorite charities;
• Custom Program – a place to create designer pillows and the ability to see the finished design once completed;
• Performance pillow key points to explain the versatility and advantages of these soft and luxurious yet strong and durable pillows; and
• Store Locator feature to direct the end consumer to places they can now find Elaine Smith Pillows.
The new Web site completes the branding transformation the company has undergone since 2008. The company name, Elaine Smith changed from the old ESP - Elaine Smith Pillows. Its brand identity now is consistent throughout all marketing and advertising efforts including company image, logo and trademarked tag line, “Inconceivably Outdoor.”
Before Elaine Smith, al fresco entertaining was a distinctly less beautiful and desirable experience. Outdoor furnishings and accessories featured fabrics that were weather-proof, but never as soft and stylish. Elaine created the world’s first line of outdoor luxury pillows. Rich in color, lavish in detail, and of course, impervious to the elements. Currently, Elaine Smith Pillows are available nationwide to the trade and can be found at tradeshows in Chicago, Dallas and Atlanta.
“When it comes to inspiration, I find true beauty in the most surprising places and most intricate details,” Elaine Smith said. “The foam trailing on the wake of a schooner under full sail or the shifting colors of desert sand as the sun passes overhead. These are the kinds of visual souvenirs I take with me from places I’ve traveled. While many would record them on camera, I was inspired to weave them into a line of decorative pillows that like the best of world travelers would be comfortable going anywhere — inside or out.”
For more information about Elaine Smith or its new site, contact Claire Jones at (561) 863-3333.
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