Laneventure expands designer fabrics, finishes and color options

Partners with Sherwin Williams

-- Casual Living, 12/5/2005 7:32:00 AM

Laneventure will add a line of designer fabrics and new finishes for outdoor aluminum through its WeatherMaster Special Order Centers, beginning in January, in an extended partnership with Sherwin Williams.
 
“Whether choosing clothes, automobiles or home decor, today’s high-end consumers take pride in establishing a distinctive style reflective of their personality and lifestyle,” said Art Thompson, Laneventure president. “With these new offerings, Laneventure enables our customers to truly express themselves.” 
 
As consumers continue to expand their living spaces outdoors, they seek fabrics that provide fashion and flair, in addition to functionality. By partnering with Kravet Soleil for the Designer Fabric Program, Laneventure offers 76 designer patterns.
 
In addition to more fabric choices, Laneventure offers additional color options within the WeatherMaster Natural Wicker collections. Starting in spring 2006, more than 810 colors will be available.
 
Designed to blend a combination of handwork and modern technology, powder-coated finishes in the aluminum product are available in black, white, tortoise, zinc, espresso, natural and golden sienna. The colors are available in all of the existing aluminum collections except for the At Home In Tuscany and the new ValEur/Prado lines.
 
“These introductions reflect Laneventure’s continued commitment to offer our retailers unique ways to reach the discriminating high-end consumer,” said Gary McCray, vice president of marketing. “With this offering we are able to leverage our unmatched capabilities to market the personalized furnishings that today’s luxury shopper desires.”