4 Seasons enters specialty market
Will focus on the high-end woven segment
-- Casual Living, 7/28/2008 8:42:00 AM
Home Casual will sell to the specialty patio furniture trade via its new wholly-owned subsidiary, 4 Seasons Furniture Company. The formal launch will occur in September at the Casual Furniture Market in Chicago.
4 Seasons will focus on the high-end woven segment, leveraging Home Casual’s design team and the specialty production capabilities of its new 1-million-sq.-ft. facility in Qingdao, China. A 50,000-sq.-ft. showroom also was recently completed to support the overall marketing effort.
“As one of the world’s largest producers of all-weather wicker furniture, Home Casual has been at the forefront of emerging fashion and trends for many years,” co-founder Don Corning said. “We are tremendously excited to bring our passion for this business to the specialty market.”
The new subsidiary will introduce more than a dozen new collections in Chicago. Each design will incorporate unique yarns and weaves.
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