Grill/Smoker Ownership

By Income Level
Percent of Households Owning a Grill/Smoker at Each Income Level

By Type of Residence
Percent of Households Owning a Grill/Smoker for Each Type of Residence

Types of Grills Owned

Most Recently Purchased Grill*

Price Paid for Most Recently Purchased Grill

Where Most Recently Purchased Grill Was Bought

Who Primarily Makes The Purchase Decision?

What are They Looking for?

Some Reasons for Grill

Most Popular Improvements Planned

22% of households own more than one grill

THE GRILLING AREA

• Most outdoor grill/grilling areas include a large, but moveable grill, on a patio or deck with outdoor furniture and a place to eat.

• Most consumers view outdoor deck/patio/grilling area as a functional area rather than as a place to relax or to entertain.

GRILL OWNERS DESCRIBE THEIR GRILLING AREA

WHAT'S IN IT?

• Large moveable grill system on a modest patio/deck with some outdoor furniture and informal place to eat. 42%

• Portable grill system on a small patio/deck/balcony, with inexpensive outdoor furniture. 25%

• Small/portable grill system on a small patio/deck/balcony, without furniture or place to eat. 16%

• Large moveable upscale grill on a patio/deck, with upscale outdoor furniture and a place to eat. 13%

• Very upscale area with permanently installed grill/components on a patio/deck with upscale outdoor furniture and a place to eat/relax. 3%

HOW IS IT USED?

• More as a functional area where you grill food 46%

• An entertainment area where you interact with friends, neighbors and/or relatives 24%

• Simply as an area to rest and relax 30%

About 1/3 of grill owners are planning upgrades or improvements to their outdoor grill/grilling area.

28% of households say they are likely to purchase a new grill in the next couple of years...

... They are Most Likely to Buy:

About the Survey

Conducted in August 2005 by Atlanta-based TNS-NFO WorldGroup for the Hearth, Patio & Barbeque Association, the 2005 HPBA Barbecue Attitude and Usage Study is the 12th in this series of biennial research studies. For the survey TNS-NFO WorldGroup used an online rather than a mailed panel to collect 8,183 completed surveys, representative of the latest U.S. Census in terms of geography, age of head of household, market size, annual household income and household size. An over-sampling of Hispanic households was conducted, bringing the final Hispanic household count to 135.

For the 2005 survey, detailed questions about grilling behavior and ownership for the most recently purchased grill were asked only of those who owned built-in and cart-style charcoal/wood, gas and electric grills; tabletop grill owners were excluded. Data for the most recently purchased grill included 501 charcoal/wood grill owners, 571 gas grill owners and 96 electric grill owners.