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Laura Ashley inks licensing deal for permanent botanicals

The collection to launch on retail floors spring 2009

-- Casual Living, 11/12/2008 7:00:00 AM

Laura Ashley has granted licensing rights to Vintage Home Entertainment to manufacture a collection of lifelike permanent botanical decor.

The collection is scheduled to launch at department and specialty stores in the spring of 2009.

 “Laura Ashley is widely recognized for fashion and home furnishings rich with floral inspiration,” said Penne Cairoli, general manager of Laura Ashley. “Launching a collection of botanical decor is a natural fit for the brand. We are pleased to offer our customers another reason to choose Laura Ashley and to partner with a company who shares our vision and commitment to quality.”

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