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EDSA announces establishment of Asia office

FT. LAUDERDALE, Fla. - In response to Asia's emerging markets and a growing client base, EDSA, a full-service planning, landscape architecture and urban design firm, has expanded its footprint by opening an office in Shanghai.

With direct access to China and many prime destinations throughout the region, this strategically located office provides for greater client interface and immediate access to EDSA's wealth of experience, according to a press release. The expansion aims to improve EDSA's service to existing clients by facilitating communication and providing design expertise. According to the release, "the well-positioned office is poised to maintain close representation during the construction phase in an effort to preserve the design integrity of clients' projects."

"China is an important market for continued growth for EDSA and we have embraced the opportunity to practice in this culturally-enriched region," said Douglas C. Smith, EDSA president. "Our success is a testament to the dedication, flexibility and diversity of our staff. Our vision is to capitalize on EDSA's worldwide experience and expand our presence throughout Asia by developing an EDSA branded studio to augment our U.S.-based efforts in the region."

EDSA entered the Asia-Pacific market in 2000 and the scale of projects and potential in China prompted the firm to form a joint venture - EDSAOrient, in Beijing. Since then, the Chinese economy has continued to boom.

"China's rapid development pace and speed at which projects are moving from the design phase to implementation supports the need to have people on the ground capable of designing aesthetically appealing, culturally-enriched site plans and offering on-site project management," Smith said.

The Shanghai office provides for improved international communications, allowing design work to be undertaken in either the United States or in China with a consistency in skill set, talent, expertise and quality control.

EDSA's portfolio includes more than 150 projects in Asia ranging in scale and scope from resort destinations and residential communities to public waterfronts, community ‘green space' parks, themed attractions and urban mixed-use, entertainment districts. Among the more than 40 projects currently underway in China alone are the world-renowned Mission Hills Haikou Hot Springs and Spa, the deluxe beachfront community of Double Moons Bay, the commercial, residential and entertainment district of Clearwater Beachfront & Marina; the world-class hospitality and residential destination of Zhongtie International Eco-city; the international tourist attraction of Lingshui Water Town and the eco-friendly Dalian Wolong Bay International Business Center.

EDSA's team leadership for the Shanghai office includes B. Scott LaMont, principal and general manager; Greggory R. Sutton, principal and director; and Courtney J. Moore, vice president and vice general manager. They bring more than 40 years of combined experience to this initiative.

LaMont and Sutton have been committed to practicing in Asia for many years," yielding a unique understanding of their clients' business goals and objectives as well as the cultural, environmental and social needs of the people, their traditions and customs, affording EDSA the knowledge and resources to successfully expand and execute a client's vision," the release states.

Additionally, Moore's global hospitality, residential and urban design project expertise has taught him how to successfully build a team and manage, design and construct word-class projects in foreign markets.

"Asia is a very dynamic entrepreneurial environment," Lamont said. "Our strategy is to grow the office into a full-service design and construction administration studio grounded in EDSA's culture and more than 50 years of worldwide experience. The Shanghai Studio brings U.S. leadership and an internationally trained staff providing the best in design and planning expertise to our local clients.

"Asia is growing faster than any other region in the world and has become an economic and industrial powerhouse," he added. "We have seen improvements in infrastructure and strong capital investments throughout the region which continues to create new development opportunities for our clients. It's a market where EDSA's expertise in planning and design can have a positive impact on the well-being of people and the places where they live, work and play."


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