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Highwood USA announces new benefits program for dealers

Highwood PoconoThe Pocono deep seating collection by Highwood USA
TAMAQUA, Pa. - Synthetic wood outdoor furniture and accessories manufacturer Highwood USA announced a new benefits program for retail dealers. The program is designed to enable outdoor living and casual furniture retailers as well as garden centers to enhance their display areas with Highwood USA's outdoor furniture and accessories, including the company's Pocono deep seating collection and new deck storage boxes.

The benefits program will include an initial special floor sample offer, which will allow retailers to purchase Highwood USA products for merchandising displays "at a low-risk, highly discounted rate," according to a company press release. In addition, shipping costs of sample products will be waived.

"With low-purchasing costs and no shipping fees, our new program enables dealers to allocate additional funds for branding and marketing purposes," said Craig Smith, director of sales and marketing for Highwood USA.

Also included as part of the new dealer benefits program are point-of-purchase materials. Highwood USA has created new signage to augment consumer sales in the form of a poster that can be affixed directly onto each product, showcased nearby or mounted on walls and displays.

The poster is a self-selling component of the benefits program and highlights the attributes of Highwood USA's outdoor furniture and accessories. A catalog, brochures and color swatches for all five available product finishes are also included in the program.

Retailers who become authorized dealers will receive a free listing on Highwood USA's website, which is marketed as a go-to online content resource for consumers and others. Each new authorized dealer also will have the opportunity to redeem a free "business profile" on Highwood USA's Facebook page to further promote the new partnership, with link-backs to the dealer's website.

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