Pride Family Brands launches co-sponsored consumer ad campaign
Tanya Merritte -- Casual Living, April 15, 2013
FT. LAUDERDALE, Fla. - Luxury aluminum casual furnishings manufacturer Pride Family Brands announced the 2013 launch of a co-sponsored consumer advertising campaign. This marketing program is being undertaken in an effort to promote the Castelle brand and assist retail partners in regional promotion to the consumer marketplace, according to a company release.
Pride Family Brands' new ad campaign in Luxe Magazine will showcase the Castelle brand and feature information about regional retailers.
Pride Family Brands is using Sandow Media's Luxe Magazine for the initial launch of the program. Sandow Media is the parent company of Casual Living and its sister publications in the Furniture Today Group.
"Pride Family Brands has long placed considerable emphasis on the design, production and marketing of our luxury products as evidenced with our numerous awards and recognition," said Steve Lowsky, president, Pride Family Brands. "Future efforts within our marketing paradigm include additional brand promotion on the corporate level as well as in conjunction with our retailers."
Over the past year, Pride Family Brands also has launched retailer-focused marketing tools to engage consumers throughout the product selection and sales process. This included a high level upgrade to the Pride Family Brands website to allow better interaction between consumers and retailers.
The campaign, which will launch within spring and summer editions, will feature a series of full page advertisements running regionally in the high-end shelter publication. Targeted markets include Southern Florida, Arizona, Houston, Dallas, New York, New Jersey and Connecticut.
The campaign will feature the Castelle brand with cooperative participation from retailers in the selected markets. The campaign, titled "Luxury Outdoor Living," will focus on Pride's luxury products and provide full location and contact information for each of the participating retailers. The program is open to all qualifying Castelle specialty retailers.
"We are committed to promoting our luxury outdoor living message and Castelle as the premier brand," Lowsky said. "This campaign gives us the opportunity to enhance these efforts and partner with local retailers to continue this messaging at the consumer level."
Future plans for the program include expansion into additional advertising venues and markets.