Sphinx by Oriental Weavers, Pantone partner for new rug collections

NEW YORK - Sphinx by Oriental Weavers has aligned with color authority Pantone under a multi-year partnership to co-create a new program of branded rugs.

Sphinx was chosen as the exclusive area rug partner for Pantone and its Pantone Universe product collections, and will be launching the first collection of rugs this summer.

The rugs are being developed in coordination with Pantone's trend, color and design teams.

"We are truly honored to be selected as a brand partner by the world's foremost color experts," said Michael Riley, president of Oriental Weavers USA. "We have very aggressive plans for a spectacular offering of fashion product developed in conjunction with the Pantone team and targeted towards our retail partners in the home furnishings business.

"The synergies between Pantone, their consumer reach, our home furnishings base and the OW team is just tremendous and will be key in our development, marketing, merchandising and advertising efforts. By joining with Pantone, this enables us to continue our vision of creating products that astonish consumers and create captivating stories for the retailer. Our new Pantone Universe collections will go beyond expressing color and take us into the bold new forefront of embracing a high-definition of design."

The Pantone and Pantone Universe brands have been launched across many merchandise categories to date, including a bedding and bath collection that debuted this winter at JCPenney.

"As the world's color authority for 50 years, partnering with a fashion-forward area rug company will really round out our home furnishings assortment for the brand," said Lisa Herbert, vice president of the consumer division at Pantone. "We have a great energy with the Sphinx creative teams and have impressive plans to create cutting-edge product that will truly have an impact at retail."

Web Directory Search
Search for Products/Companies
Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

October Digital Edition


Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.

In this issue:

  • Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
  • Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
  • Focus On: Patterns punch up the style quotient of outdoor accessories.
October Digital Edition