Surya announces High Point Market campaign
Casual Living Staff -- Casual Living, March 14, 2013
CALHOUN, Ga. - Home accessory brand Surya recently announced its overarching marketing campaign for the upcoming High Point Market. Taking a cue from High Point's spring theme, the company is showcasing "the myriad of ways that inspiration fuels the home fashion industry and drives the creation of Surya's wide range of products," according to a press release.
The company's upcoming market advertising campaign, calendar of events, showroom merchandising and displays will all be geared toward spotlighting the word "inspired."
"Inspiration plays into every aspect of what we do and how we work at Surya," said Satya Tiwari, president of Surya. "It informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers - not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they're already showcasing and selling products."
Surya's award-winning merchandising team will unveil new displays highlighting the diverse inspirations behind the company's designs and colorful product palettes. The company will kick off market with a globally-inspired party, beginning at 5 p.m. Sunday, April 21 in the Surya showroom at Showplace 4100.
"Customers and other High Point Market guests are invited to explore the company's latest product introductions and to join in this celebration of inspiration," the release states.