Panama Jack introduces new collections
Casual Living Staff -- Casual Living, September 28, 2012
Panama Jack, the brand built on beach living, will introduce three new collections of outdoor furniture and a new collection of indoor furniture at an expanded showroom at High Point Market Oct. 13-18.
Panama Jack's Coronado dining set-the centerpiece of an indoor collection launched last spring-was also named a finalist in the prestigious Pinnacle Awards competition sponsored by the American Society of Furniture Designers.
New to the home furnishings market only two years ago, Panama Jack furniture is now carried by more than 100 top retailers across the country.
"Panama Jack furniture has been very well received by retailers," said Stephen Giles, president of Palmetto Home, which designs and manufactures the company's indoor Home Collection. "They like the fun lifestyle it represents, and appreciate its great styling and good value. Pieces are also selling extremely well. One retailer told me, ‘it's the ‘quickest thing out the gate.'"
Panama Jack has been working closely with its partner retailers to create a comfortable "oasis" on showroom floors that evokes the cool, casual vibe of the brand. A Panama Jack beach-cruiser bike might be displayed next to a signature chaise lounge, for example. Increasingly, retailers are also showing pieces from Panama Jack's outdoor and indoor collections together.
"There's a definite synergy between Panama Jack's Home and Outdoor collections and it's creating a lot of excitement at market," Giles added.
"We are very pleased that Panama Jack furniture is resonating so strongly with retailers and consumers," said company President Kim Manna. "People today are looking for value and versatility in the products they buy, whether it's sunscreen products or patio furniture. We are proud that people know, with absolute certainty, that they have those attributes in Panama Jack products."
The new offerings from the Panama Jack Outdoor Collection are St. Barth's, Fire Pits and Adirondack. Designed and made by exclusive outdoor licensee Pelican Reef Wicker, the new product lines target younger consumers with lower prices and more casual styling.
Panama Jack's Outdoor Collection introduced two new collections last year-Island Breeze and Leeward Island. A sixth collection-Umbrella-is also in the works, and will be sneak-previewed at High Point Market. Panama Jack Outdoor will show at Showplace 1523 during the High Point Market, Oct.13-18. The indoor collections show at The Market on Green, 208.