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N.C. State University accepts Groovystuff design challenge

RALEIGH, N.C. - Groovystuff and the Industrial Design Department at North Carolina State University have announced a collaboration and education-to-industry cooperative.

The Groovystuff: By Design Product Design Challenge with N.C. State provides retailers and interior designers a first look at the next trend of products made specifically for the emerging Gen Y consumers and buyers entering the workforce after graduation in 2013. In addition, the collaboration with N.C. State gives undergraduates real world exposure to the residential home furnishings market prior to graduation and a reason to join the home furnishings industry.
Fifteen students under the leadership of Professor Bong IL Jin are charged with designing a furniture, lighting or home décor product that emphasizes form, structure and sustainable manufacturing practice using the reclaimed materials found in the Groovystuff brand. Utilizing an educational platform that emphasizes a balanced contrast, the professor disciplines future design gradates on the considerations of more versus less, simple versus complex, abstract versus tangible, and proven versus unproven design when tapping into functional design for the next generation of consumers. The student design must be aesthetically pleasing, expressive, innovative and competitive enough in actual sales to be considered for mass-production and inclusion in the exclusive, celebrity endorsed, Dick Idol Legends Collection.
In addition to holding a previous chair position for the industrial design department at the Narai Academy of Industrial Design in Seoul Korea, IL Jin has worked extensively within the Korean automotive industry at both Kia Motor Company and GM Daewoo Motor Company and was recognized by the South Korean government from 1995-1997 when he served as a design advisor for the Korean Institute of Design Promotion. Since joining the faculty at N.C. State in 2000, IL Jin has been recognized for leading students from the Industrial Design program through national and international education to industry sponsorships and exhibitions that have directly contributed to the ability of his graduates to gain employment after graduation. He can be reached at
To introduce future graduates to the residential home furnishings market, the Groovystuff: By Design Challenge is set up as a two stage process. In the first stage of the contest, students will be competing for the "Popular Vote at Market" and a cash prize by submitting a 20" x 30" product board, a ¼" scale model, and a 42" tall pedestal for display and presentation of their models to retailers, designers and trade professionals attending the spring High Point Market, April 20-25, 2013. In stage two, Groovystuff will
produce these innovative designs and launch the finished goods six months later at the October 2013 High Point Market. Students will then be competing for the grand prize: "Most Written Orders at Market" and rewarded with an additional cash prize, inclusion in the celebrity endorsed Dick Idol Legends Collection, permanent royalties for life, and a reason to join the residential home furnishing industry.
For the High Point Market, Groovystuff and co-sponsor IMC properties help to broaden the educational outreach of university programs across the country by giving them real world market experience and exposure in "The University Hall of Innovation & Job Creation," a sponsored space at market that provides future graduates with networking opportunities and a platform to build on their association with the industry prior to graduation.

Founded in 1998 by Chris Bruning, Groovystuff designs, produces and distributes unique reclaimed teakwood home furnishings at upper-medium and high-end price points. Based in Dallas, it has permanent showrooms in High Point (The Suites at Market Square, G-1025), Las Vegas (World Market Center, B-146), Dallas, Texas (Dallas World Trade Center, 6th Floor, Showroom 6684). For more information, visit or

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