Sanrio partners with Exhart for Hello Kitty garden décor
Casual Living Staff -- Casual Living, January 20, 2012
Sanrio has partnered with garden décor manufacturer Exhart, to develop a line of garden décor and accessories featuring the iconic Hello Kitty. The agreement is effective immediately.
The new line will include garden stakes, statuary, wind chimes, night lights and wind spinners.
"Hello Kitty is a globally recognized brand that fits our demographic perfectly," said Michael Weiser, executive VP of sales and marketing. "We are thrilled to have her as part Exhart's licensed portfolio."