MSO Pulling Plug on Online, Catalog
Casual Living Staff -- Casual Living, January 24, 2005
New York — Martha Stewart Living Omnimedia is nearing the end of its online and catalog sales, which will stop in February.
The company had said in its third-quarter earnings release in late October that it would be “winding down” the money-losing businesses.
A notice posted on marthastewart.com alerts customers to the site's final sale, offering up to 70 percent off on 300 items.
The marthaflowers.com site will continue to sell fresh flowers. The bulletin on marthastewart.com last week also noted that Martha Stewart Everyday products will remain available at Kmart, as will Martha Stewart Signature branded fabrics, floor coverings, furniture and paint, which are sold at a variety of specialty retailers.