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  • Daphne Garland-McLean

Outdoor dining set sales expected to grow

West and South should see fastest growth

Consumer spending on outdoor dining sets will top $1.8 billion by the year 2013, according to projections by New York-based Easy Analytic Software Inc. That's a 12.9% increase in overall sales from an estimated $1.6 billion consumers spent on outdoor dining sets in 2008.

Although the economic downturn continues to be of concern with consumer confidence at an all time low according to the Conference Board, EASI's forecast shows growth in outdoor dining sets over the next five years. Statisticians at EASI base their forecasts on changes in population within the various regions as well as their accompanying shifts in income. Local economic changes within the varying metropolitan areas due to store or plant closings or national economic conditions such as the housing crisis are not taken into account in their calculations.

The West, which captures 22% of all outdoor dining set sales in the nation, is expected to be the fastest-growing region for outdoor dining sets. The West is expected to grow 15.4% in sales from $360 million in 2008 to $410 million in 2013. The South, which encompasses 37% of all U.S. outdoor dining set sales, is estimating a 14.7% sales increase over the next five years. While lagging behind the West and South in outdoor dining set sales, the Northeast and Midwest are still expected to have growth of 10% and 9.9%, respectively, by the year 2013.

Looking at the data, 19 states are expected to reach growth rates above the national average for outdoor dining sets. Eight of those 19 are located in the South and the remaining 11 states showing growth above the national average are in the West. Leading the way, Nevada is expected to rake in sales of $16.9 million by 2013, a 24.2% increase over 2008's $13.6 million in sales. Arizona with 2008 sales of $33.6 million is anticipating a jump of 22.1% to $41 million during the five-year span. Rounding out the top three states in the West is Utah with a forecasted 18.4% growth.

The top state in the South, in outdoor dining set sales, is Georgia with an expected growth rate of 18.6%. Georgia's sales are expected to grow from $50 million in 2008 to $59.3 million in 2013. Texas is anticipating growth of 17.4% and North Carolina, with a predicted sales increase of 16.5%, will grow from $50.3 million in 2008 to $58.6 million in 2013.

A closer review of the data reveals that more than one-quarter of all metropolitan areas exceed the national average of 12.9%. Of those 252 metros that exceed the national average, 51% are located in the West and 30% are in the South. The Northeast and Midwest claim 16% and 11%, respectively, of metros exceeding the national average. Palm Coast, Fla., leads the charge with a colossal 41.6% projected increase in outdoor dining set sales. While growth is expected to be slower paced than Palm Coast, Fla., Fernley, Nev., is still anticipating a healthy 33.6% growth rate and Culpeper, Va., is predicted to grow by 30.1% over the next five years.

Among the top 25 fastest-growing metropolitan areas, the Southern and Western regions dominate the list. East Stroudsburg, Pa., makes the first entry for the Northeast as number 59 on the overall fastest-growing metro list. Sioux Falls, S.D., emerges for the Midwest region at number 60 on the overall list of fastest-growing metros.

10 fastest-growing metros
Consumer spending in millions

2008 estimated 2013 projected % change
Fernley, Nev. $0.3 $0.4 33.6%
St. George, Utah 0.6 0.8 29.1
Pahrump, Nev. 0.2 0.3 27.8
Heber, Utah 0.1 0.1 27.0
Las Vegas-Paradise, Nev. 9.6 12.1 26.3
Greeley, Colo. 1.2 1.5 26.2
Phoenix-Mesa-Scottsdale, Ariz. 22.0 27.5 25.3
Bend, Ore. 0.9 1.1 25.2
Gillette, Wyo. 0.2 0.3 24.4
Provo-Orem, Utah 1.9 2.3 23.4


10 fastest-growing metros
Consumer spending in millions

2008 estimated 2013 projected % change
Sioux Falls, S.D. $1.3 $1.5 18.9%
Des Moines-West Des Moines, Iowa 3.1 3.6 18.0
Columbia, Mo. 1.0 1.1 16.8
Madison, Wis. 3.2 3.8 16.6
Bloomington-Normal, Ill. 1.0 1.1 16.4
Ann Arbor, Mich. 2.1 2.5 16.3
Rockford, Ill. 1.9 2.2 16.2
Rochester, Minn. 1.0 1.1 16.1
Indianapolis-Carmel, Ind. 9.4 11.0 16.1
Faribault-Northfield, Minn. 0.3 0.4 15.9


10 fastest-growing metros
Consumer spending in millions

2008 estimated 2013 projected % change
East Stroudsburg, Pa. $0.8 $1.0 19.0%
York-Hanover, Pa. 2.3 2.6 16.0
Allentown-Bethlehem-Easton, Pa.-N.J. 4.5 5.2 15.2
Willimantic, Conn. 0.6 0.7 14.9
Poughkeepsie-Newburgh-Middletown, N.Y. 3.5 4.1 14.8
Reading, Pa. 2.2 2.5 14.0
Concord, N.H. 0.8 1.0 13.9
Gettysburg, Pa. 0.5 0.6 13.8
Vineland-Millville-Bridgeton, N.J. 0.8 0.9 13.6
Trenton-Ewing, N.J. 2.1 2.4 13.6


10 fastest-growing metros
Consumer spending in millions

2008 estimated 2013 projected % change
Palm Coast, Fla. $0.5 $0.8 41.6%
Culpeper, Va. 0.2 0.3 30.1
Raleigh-Cary, N.C. 6.0 7.7 29.3
The Villages, Fla. 0.4 0.6 29.1
Austin-Round Rock, Texas 8.7 11.1 26.7
Cape Coral-Fort Myers, Fla. 3.6 4.5 26.5
Charlotte-Gastonia-Concord, N.C.-S.C. 9.0 11.3 25.4
Gainesville, Ga. 0.9 1.1 25.0
Statesville-Mooresville, N.C. 0.8 1.0 23.5
Wilmington, N.C. 2.0 2.5 23.2


Outdoor dining set sales by state
in millions

State 2008 estimated 2013 projected % change
States shown in bold are expected to have sales growth exceeding the national average.
Alabama $25.3 $28.2 11.4%
Alaska 3.5 4.1 15.6
Arizona 33.6 41.0 22.1
Arkansas 15.5 17.2 10.6
California 179.1 203.3 13.5
Colorado 26.9 31.4 16.7
Connecticut 19.9 22.3 12.0
Delaware 4.8 5.6 15.9
District of Columbia 3.9 4.3 8.9
Florida 103.4 119.5 15.5
Georgia 50.0 59.3 18.6
Hawaii 6.0 6.9 14.7
Idaho 7.7 9.0 16.7
Illinois 68.0 75.7 11.3
Indiana 34.7 38.5 11.0
Iowa 16.8 18.3 8.5
Kansas 15.4 16.9 10.1
Kentucky 23.6 26.3 11.3
Louisiana 22.6 25.5 12.7
Maine 7.5 8.2 8.5
Maryland 30.4 34.4 12.9
Massachusetts 36.8 40.7 10.7
Michigan 54.8 59.5 8.6
Minnesota 28.6 32.1 12.4
Mississippi 15.1 16.5 9.5
Missouri 32.8 36.0 10.0
Montana 5.4 6.0 10.6
Nebraska 9.9 10.8 9.5
Nevada 13.6 16.9 24.2
New Hampshire 7.3 8.3 12.8
New Jersey 46.6 52.1 11.9
New Mexico 10.2 11.5 13.0
New York 103.7 113.2 9.2
North Carolina 50.3 58.6 16.5
North Dakota 3.6 3.9 6.8
Ohio 63.4 68.4 7.8
Oklahoma 20.1 22.1 10.2
Oregon 20.6 23.5 13.9
Pennsylvania 70.0 76.2 9.0
Rhode Island 5.9 6.4 8.5
South Carolina 24.0 27.6 14.8
South Dakota 4.4 4.8 10.0
Tennessee 34.1 38.4 12.7
Texas 121.7 142.8 17.4
Utah 11.6 13.7 18.4
Vermont 3.5 3.8 8.2
Virginia 42.9 49.1 14.4
Washington 35.3 40.8 15.6
West Virginia 10.3 11.1 7.3
Wisconsin 30.9 34.2 10.6
Wyoming 2.9 3.3 12.2
Total $1,619.1 $1,828.0 12.9%


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