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Casual Living to introduce Supplier Search

Beginning this month, Casual Living will introduce Supplier Search, a search engine to be available on the magazine's Web site.

Supplier Search is a cooperative effort between Casual Living and Kellysearch to offer the most comprehensive database to the industry. Casual Living's annual Resource Guide will be merged with the Kellysearch database so users can find suppliers in any category the magazine covers.

Brian Gallagher, president of Kellysearch, said the initiative is an exciting addition to Casual Living's online offering to retailers, vendors and sales representatives.

"What Kellysearch does well is putting buyers in touch with sellers and there is also a global offering for those with overseas markets," he said. "Kellysearch is the largest B2B search engine in the United States. This is a great coming together of two important brands, Casual Living and Kellysearch."

Gallagher also said the database will be augmented constantly as the company crawls the Web to update information. Companies also can update their own information.

A number of advertising packages are available to suit all needs and budgets, and the Supplier Search site will be totally transparent with traffic statistics freely available on the site.

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