Robb & Stucky adds to Vegas glitter
Cinde Ingram -- Casual Living, July 1, 2008
Many customers who walk into Robb & Stucky’s Las Vegas store have multiple homes and are familiar with its other upscale retail locations in Florida, Dallas or Scottsdale, Ariz.
“They’re saying, 'We’re glad you’re here,’” said Jim Levine, buyer, Robb & Stucky patio division. “The customers in that market have been really underserved for our price level and our quality level.”
Customers shopping for indoor home furnishings often are considering the range of fully accessorized outdoor furnishings that occupy about 9,000 square feet of the 93,000-sq.-ft. store, which opened last February in Turnberry Town Square, a new 1.5 million-sq.-ft. open-air shopping center on Las Vegas Boulevard South. Nearby restaurants and shops help promote healthy traffic patterns inside the store. The center is also home to EQ3’s first Las Vegas store and a Design Within Reach.
On its first formal opening day, shoppers came from at least seven countries, including France, Belgium, Sweden and Italy. On weekends now, dozens of license plates in the parking lot belong to shoppers from California, Colorado and Utah – some of whom are furnishing their weekend getaway properties.
When asked which collections are selling best, Levine said they are “big, gorgeous and glamorous.”
Levine described customers’ response as tremendous. “We’re better known and we’ve been better received than we expected,” he said. “That’s a smaller store for us, but everything we stock there is the best.”
Cast Classic’s Shambala deep seating collection with hand-woven resin on a cast aluminum frame has proven to be a best-seller for both outdoor and indoor uses, according to Steve Lawson, an assistant manager who formerly worked at the Scottsdale store. Chat groups with swivel rockers also are popular choices. The growth of vertical living spaces in and around Las Vegas is also resulting in strong sales of balcony-height tables with chairs in either sling or cushion.
Like other Las Vegas casual furniture retailers, the store is finding neutral beiges and browns are customers’ most popular color choices, although splashes of persimmon and orange appear on cushions and accessories.
Known for its design expertise, Robb & Stucky’s staff will go to customers’ homes to size and sketch their outdoor areas to help fit their furnishings. An event was hosted inside the store for the American Society of Interior Designers at the same time as the Hospitality Design Expo. A series of events by invitation to specific area codes also was planned.
Robb & Stucky’s most recent season, which ended about the same time other casual furniture retailers’ seasons were starting, was “up a little,” Levine said. “It was better than we expected in this economy. It could have been a lot worse. We’re pleased.”
The Las Vegas store was the fifth the 30-store chain opened in less than a year. Its first international location, a Design Studio, opened earlier this year in Costa Rica. Among its 10 locations that include a patio store is a new one in Boca Raton, Fla. Levine said Robb & Stucky plans to add a store in Alta Monte, Fla.