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Performance cushions

A greater percentage of specialty store buyers have purchased performance cushions and these consumers like what they've bought. More than three-fourths believe the cushions have performed well when it comes to durability and eight out of 10 specialty store buyers would recommend performance cushions to family and friends regardless of price.

Bought outdoor furniture at a...
Specialty store Discount department store Home improvement center
Source: Casual Living Consumer Buying Trends Survey, 2007
Have heard about & bought 36% 27% 20%
Have heard about, NOT bought 38% 45% 50%
Have not heard about 26% 28% 30%
Have the cushions met their durability promise?
Yes 76% 60% 69%
Neutral 16% 26% 17%
No 8% 14% 14%
Would you recommend them even if they cost more?
Yes 80% 76% 69%
No 8% 7% 14%
Not sure 12% 17% 17%

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