Rosebrock exits Whitecraft
Says departure is 'not bitter'
July 19, 2006,
Lou Rosebrock resigned as president/CEO of Charleston, S.C.-based Whitecraft, Inc., today, a week after the Casual Furniture premarket. No successor has been named.
Rosebrock joined Cebu International as president in 2003 and a few months later led its merger with Whitecraft Rattan to form Whitecraft, Inc. The Whitecraft line features indoor and outdoor woven products and recently added Bora Bora in PVC and Tropic Isle, an aluminum extrusion with bamboo motif. “We’re trying to offer product that is not ‘me, too,’ so customers can have something different in their stores than what they find in the mass market,” Rosebrock said. Rosebrock has an extensive background in the casual furniture industry. He was executive vice president of marketing and product development for Brown Jordan International in 2002. Before that, he served as vice president of sales and marketing for Lloyd/Flanders from 1995 to May 2002. He also worked with the Lineal Group and Laneventure.
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