Whitecraft, a manufacturer of quality woven casual furniture for almost 90 years, appointed Dave Hill as vice president of sales and marketing. His responsibilities include supervision of all sales activities - dealer, designer, contract, direct ship and quick-ship programs.
A veteran of more than 25 years in the furniture industry, Hill most recently served as director of furniture imports for igarden, an importer/distributor of wooden outdoor furniture.
"Dave's experience in the import and distribution of outdoor product as well as his knowledge of product manufacturing will be beneficial not only to Whitecraft
, but also to our expanding customer base," Whitecraft chairman Manny Dizon said.
Lou Rosebrock resigned as president/CEO of Whitecraft on July 19, a week after premarket ended in Chicago.
During the premarket, Whitecraft introduced five new outdoor and loom collections, which were well received by the trade. The Tropic Isle Collection, a bamboo inspired collection in aluminum and Wicker-Loom and the Bora Bora Collection, a natural rattan inspired collection made for all-weather use, received the most attention.
Whitecraft, one of the oldest wicker companies in the United States, manufactures Wicker-Loom, Weather-Mate and all-weather outdoor woven casual furniture as well as high- quality rattan and wicker furniture for indoor use. Whitecraft maintains showrooms in High Point, N.C., Chicago and Dania Beach, Fla. It warehouses and manufactures products in Miami and Charleston, S.C.