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Gem of Florida's Gulf Coast

Breathtaking sunsets, beautiful white sand beaches and a sunny climate are just a few characteristics that attract tourists and new residents to the greater Sarasota area. According to New York-based Easy Analytic Software, Inc., outdoor furniture sales will grow 26% in the next five years and grill sales will increase by 23% during the same period.

Named one of the best places for business and careers by Forbes and recognized as one of the best places to retire by Money magazine, no wonder Sarasota is considered one of the best small town areas in the nation to live, work and raise a family.

The Sarasota metro includes the cities of Sarasota, Bradenton and Venice located in Manatee and Sarasota counties. This area offers a vibrant recreational and cultural scene with activities for every walk of life. It boasts a thriving business climate and healthy retail sales.

EASI's data shows the median household income for this market is $48,723, expected to increase nearly 30% by the year 2012 to $63,279. Currently, more than 91,000 households in this area have an annual income of $75,000 or more. But over the next five years, the number of higher income households is expected to grow a whopping 60%.

With these statistics, it is not surprising some of the state's oldest and newest homes are in this metro. Some homes were built more than 50 years ago and others are newly built gated waterfront estates. Host to one of the most affluent markets in Florida, this area is known to many as a center for the good life.

2007 2012 Change
Outdoor dining sets $4.81 $6.04 25.8%
Other outdoor furniture $2.40 $3.02 25.8%
Grills $8.67 $10.63 22.6%


2007 2012 Change
Total housing units 385,343 436,219 13.2%
Number owner-occupied 248,567 284,485 14.5%
Median value of owner households 175,345 223,055 27.2%
Median rent $924 $1,173 26.9%


2007 2012 Change
Hispanics may be of any race
White 291,839 327,738 12.3%
African-American 14,896 18,535 24.4%
Asian-American 2,396 3,238 35.1%
Other 8,112 11,067 36.4%
Hispanic 14,542 18,966 30.4%
White, Non-Hispanic 279,381 311,973 11.7%


2007 2012 Change
Source: Easy Analytic Software Inc. and Casual Living market research
Median $48,723 $63,279 29.9%
Under $25,000 70,871 55,314 -22.0%
$25,000 - $34,999 39,112 34,073 -12.9%
$35,000 - $49,999 53,165 52,202 -1.8%
$50,000 - $74,999 62,833 72,862 16.0%
$75,000 or more 91,262 146,127 60.1%


2007 2012 Change
Total population 690,739 767,533 11.1%
Median age 48.6 49.6
Average household size 2.14 2.09


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