Woodard returns to Merchandise Mart
July 31, 2008,
“We are very excited to have the opportunity to return to The Merchandise Mart,” said Dean Engelage, Woodard president. “The move should accelerate the recent growth experienced in our specialty, hospitality and designer business by allowing us to capitalize on the many resources and audiences The Merchandise Mart offers its tenants.”
The 11,000-sq.-ft. showroom, space 1534, will showcase the Woodard and Woodard Landgrave brands along with Craftmade ceiling fans and outdoor lighting. “As a member of the Craftmade family of companies, this allows Woodard to be a one-stop shop destination for the outdoor living space,” Engelage said.
Because of the increased consumer demand for casual furnishings and accessories to enhance their outdoor living spaces, MMPI recently expanded the casual industry at The Merchandise Mart. The expansion included adding casual showrooms to the 15th floor, welcoming seven new tenants and relocating many current showrooms in order to increase their space to showcase more collections.
“We are pleased to welcome Woodard’s return to The Merchandise Mart in Chicago,” said John H. Brennen III, executive vice president, Merchandise Mart Properties, Inc. “Our renewed partnership with such a powerful brand will enhance the already impressive casual offerings at The Merchandise Mart.”
Woodard’s new showroom will be open in time for the International Casual Furniture & Accessories Market, Sept. 15-18, as well as to day-to-day design trade traffic Monday-Friday, 9 a.m.-5 p.m. For more information about Woodard and its products, visit www.woodard-furniture.com.
Related Content By Author
Dale Boles on Barcalounger Outdoor Living's Big Debut
Casual Living eWeekly
Most Viewed Articles
October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.