Wal-Mart remains No.1 in outdoor sales
Ray Allegrezza -- Casual Living, August 15, 2006
The top five big box retailers took a larger share of 2005 outdoor furniture sales, weighing in at nearly $1.6 billion by offering selections to appeal to the broadest range of consumer tastes.
While Wal-Mart ranks as the top discount department store player with its Better Homes & Gardens and Home Trends brands, the other four discounters are jockeying for position.
Home Depot climbed to the No. 2 spot in 2005 outdoor furniture sales and replaced Lowe's, which slipped to third place in the rankings. Kmart's position at No. 4 was closely followed by Target, which recently increased its outdoor furniture profile by adding the Smith & Hawken brand along with offering Thomas O'Brien designs for outdoor accent tables, bistro sets, sofas, stacking chairs and other furnishings.
|RANK||COMPANY & HEADQUARTERS||2005 ESTIMATED OUTDOOR FURNITURE SALES IN MILLIONS||NUMBER OF 2005 U.S. STORES|
|All data for calendar year ending Dec., 31, 2005, unless otherwise indicated.
Source: Casual Living market research
|1||Wal-Mart, Bentonville, Ark.||$590.0||3,189|
|Fiscal year ended Jan 31. Sales and store counts are for U.S. stores only, including discount and supercenter stores and exclude Neighborhood Markets and Sam's Club locations. Also sells outdoor furniture online at www.walmart.com. Store expansions last year added approximately 39 million square feet by opening a net of 22 discount stores and 267 supercenters, including 166 discount conversions to supercenters. Ended the year with 1,209 discount stores and 1,980 supercenters. Plans to add 270 to 280 new supercenters and 20 to 30 new discount stores this year. Comp store sales increased 3.4% in 2005. Total 2005 Wal-Mart Stores sales were $209.9 billion, up 9.4% from $191.8 billion in 2004. For the first quarter ended April 30, Wal-Mart Store sales were $52.5 billion, up 10.2% from $47.6 billion in the first quarter of 2005. www.wal-mart.com|
|2||Home Depot, Atlanta, Ga.||$335.0||1,793|
|Fiscal year ended Jan. 29. Opened 140 new stores, including four relocations during 2005. Also sells outdoor furniture through its Home Depot Direct catalog division and online at www.homedepot.com. Mailed its first 200-page Outdoor Living catalog in March. Stores average 105,000 square feet of enclosed space, with about 23,000 square feet of outside garden area. Expanded its patio lineup in 2005, led by its proprietary Hampton Bay line. Acquired the home furnishings catalog and online retailer Home Decorators Collection in May. Comp store sales were up 3.8% in 2005. Total 2005 sales were $81.5 billion, up 11.5% from $73.1 billion in 2004. For the first quarter ended April 30, retail sales were $19.4 billion, up 5.7% from $18.3 billion for the first quarter of 2005. Opened 17 new U.S. stores during the first quarter, including four relocations. www.homedepot.com|
|3||Lowe's, Mooresville, N.C.||$330.0||1,234|
|Fiscal year ended Feb. 3. Opened 150 stores during 2005, including three relocations, to end the year with stores in 49 states, including the most recently added New Hampshire. Opened two new prototypes last year: a 116,000-sq.-ft. store for large markets and a 94,000-sq.-ft. store for smaller markets. Plans to enter Canada in 2007, with six to 10 stores in the greater Toronto area. Comp store sales increased 6.1% in 2005, the third consecutive year of comps up 6% or more. Total 2005 sales were $43.2 billion, up 18.6% from $36.5 billion in 2004. For the first quarter ended May 5, sales were $11.9 billion, up 20.3% from $9.9 billion in the first quarter of 2005. Opened 24 new stores during the first quarter. www.lowes.com|
|4||Kmart, Troy, Mich.||$175.0||1,416|
|Fiscal year ended Jan. 28. Part of publicly held Sears Holdings Corp. Merged with Sears to form one company in March 2005. At fiscal year end operated 1,361 discount stores and 55 supercenters in 49 states, Guam, Puerto Rico and the U.S. Virgin Islands. Also sells outdoor furniture online at www.kmart.com. Features its Martha Stewart Everyday patio line. Closed a net of 64 stores last year, including 48 stores converted to the Sears Essentials format. Discount stores average 92,000 square feet and supercenters average 165,000 square feet. Comp store sales decreased 1.2% in 2005. Total 2005 sales were $19.1 billion, down 3.8% from $19.8 billion in 2004. For the first quarter ended April 29, sales were $4.3 billion. www.kmart.com|
|5||Target, Minneapolis, Minn.||$165.0||1,397|
|Fiscal year ended Jan. 28. Also sells outdoor furniture online at www.target.com. Opened 87 new Target stores, 22 new Super Targets in 2005, and closed 20 Target stores. Plans to open a total of 100 new stores this year. Is building a 2 million-sq.-ft. import warehouse in Savannah, Ga., scheduled for completion in the summer of 2007. New initiatives include an outdoor living assortment from Smith & Hawken. Comp store sales increased 5.6% last year. Home furnishings and decor, including outdoor furniture, represented 20% of total 2005 sales. Total 2005 sales were $51.3 billion, up 12.2% from $45.7 billion in 2004. For the first quarter ended April 29, sales were $12.5 billion, up 11.8% from $11.2 billion in the first quarter of 2005. www.target.com|