Blue Rhino teams with Hershey’s for grilling accessories line

Hershey’s S’mores grilling accessories to launch in 2015

OLD BETHPAGE, N.Y. – Just after the celebration of National S’mores Day (Aug. 10), propane distributor Blue Rhino and its Mr. Bar-B-Q announced a partnership with The Hershey Company for a new line of Hershey’s S’mores grilling accessories.

The partnership was brokered by The Licensing Company, The Hershey Company’s representative for select licensing initiatives.

The licensed grilling tools will include grilling baskets, marshmallow sticks, melting trays and utensils. A traditional outdoor treat popular in the United States and Canada, a Hershey’s S’more consists of a toasted marshmallow and half of a Hershey’s milk chocolate bar sandwiched between two pieces of graham cracker and grilled until the Hershey’s chocolate melts.

The true origin of the gooey snack is unknown, but the first recipe for s'mores was published in 1927 in the Girl Scout Handbook. The Hershey Company makes more than 373 million Hershey’s milk chocolate bars a year — enough for 746 million s’mores.

“Hershey’s S’mores grilling accessories will further establish Hershey’s as the only chocolate to use when making the ultimate s’more,” said Marc Zemel, president of Blue Rhino Products U.S. “The products will emphasize the interactive, fun nature of creating the treat, while making the process easier and safer. Trends show that consumers are grilling more unique foods and recipes all the time.”

“We are thrilled to work with Blue Rhino, a proven grilling expert, to further extend the iconic Hershey’s brand name into a category closely aligned with our Hershey’s S’more initiatives,” said Ernie Savo, director of global licensing at The Hershey Company.

Hershey’s S’mores grilling accessories will be available in early 2015 at mass and grocery retailers with suggested retail prices of $2.99 to $14.99.

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