Fire and water mix in Florida
November 6, 2014,
About 552 companies are exhibiting at the Orange County Convention Center in Orlando, Fla., this week for the annual International Pool | Spa | Patio Expo.
While the floor typically features items like salt bromine generators for spas, patio heaters, blow-up rafts and pool equipment, this year there is an abundance of companies rounding out the entire backyard living experience related to both food and furniture. More than 10 grill companies are here at the expo including Barbeques Galore, Big Green Egg, Bull Outdoor Products, Fire Magic Grills, Primo Grills, Saber Grills, Saffire, Summerset Outdoor Living, Swiss Grill and others. Several also have space outside at The Hot Spot, an outdoor burn area, which featured a BBQ Cook-Off and other
Alan Kideckel, CEO of the Toronto-based chain International Pool & Spa Centers, which has nine locations and has been in business for more than 35 years, was scouting for the next big thing. “It’s important to come to this show to network and say hello to those I have relationships with, but I am here to see what is new,” he said. “I am looking for products that will help me stay ahead of the competition.”
“This is our third pool show; we did Vegas, New Orleans and now Orlando,” said Kevin Lee, sales with Tucker, Ga.-based Primo Grills. “There are a number of grill companies here which gives us — the category — a strong presence. This is a market that is untapped — the pool side. It gives a pool/spa retailer a chance for sales in those months of November, December and January when it’s slow season. It’s another revenue stream and you’re keeping your sales staff busy. We require just three grills on the floor so it’s not a huge space commitment.”
“As a manufacturer we need to diversify outside of the norm,” said Ted Scott, VP of sales and marketing with C.R. Plastic Products in Stratford, Ontario, as to why this event is part of the company’s heavy show circuit. “Pool and spa brings in destination retailers. The dealers here are coming to buy and to book business with the furniture companies. And there are a lot of us here this year.”
The show concludes Friday with next year’s event heading back West to Las Vegas at the Mandalay Bay Convention Center. It is set for Nov. 10-12, 2015.
Related Content By Author
Casual Friday: Furnitureland South's expanding outdoor showroom
Casual Living eWeekly
Most Viewed Articles
November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.