• Cindy W. Hodnett

Klaussner Outdoor showroom to open in Chicago’s Merchandise Mart

Will debut in July during Casual Premarket

CHICAGO — Klaussner Home Furnishings will open the first Klaussner Outdoor showroom in Chicago’s Merchandise Mart this summer.

The Klaussner Outdoor showroom will be part of the Mart’s Design Center on the 16th floor and will debut during July’s premarket show for the International Casual Furniture and Accessories Market. Klaussner introduced the outdoor line at the Casual Market in September. Gary McCray, president of Klaussner Outdoor and chairman of the International Casual Furnishings Assn., said the new showroom will include products from the Premier, Select and Limited product lines.

“The addition of this permanent showroom solidifies Klaussner’s long-term commitment to the outdoor business and no venue confirms that commitment better than The Mart in Chicago,” McCray said. “We previewed our line at the Casual Premarket and launched the full introduction at the Casual Market last year to a tremendous response from both specialty retailers and furniture stores attending those shows. As the chairman of the ICFA, I believe that Chicago is the best possible location and the Mart team, strong partners in fostering the legacy and future growth of the Casual Market.”

The Mart has been the setting for the Casual Market Chicago for more than 35 years. The Design Center on the 15th and 16th floors includes more than 45 outdoor furnishings showrooms.

“We are thrilled Klaussner Outdoor has made the decision to open its first showroom at the Mart,” said Bryon Morton, vice president of leasing at Merchandise Mart Properties. “We’ve proven time and time again that the Casual Market is the only destination to find the best in outdoor furnishings and this deal represents the ultimate commitment to The Mart’s permanent showrooms and the Casual Market Chicago.

KlaussnerThe Cassley Sunlounger is part of the Klaussner Outdoor collection that debuted in 2014.

Cindy HodnettCindy W. Hodnett | Upholstery/Style Editor

As the Upholstery/Style Editor for Furniture/Today, I spend my work hours studying the sloping curves of sofa frames, the intricacies of fabric and the nail head trim and button accents that function as jewelry on a piece of upholstery. I research the companies that bring these things together for retailers, and ultimately consumers, and interview industry leaders about their business strategies and where they think furniture is heading in the future. And when traveling, I provide a sneak peek at what I'm seeing, whether at international markets or in High Point or Las Vegas.

I look forward to sharing what I see and I hope you'll feel free to do the same. Email me at chodnett@furnituretoday.com or follow me on Twitter @CynthiaWHodnett.

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