Design Today: Influence of interior designers is on the rise
June 23, 2015,
So said a long-time furniture industry veteran at the April High Point Market, and many manufacturers and dealers agree. Fueled by the demands of a consumer market seeking a personalized aesthetic at just about every price point, the rising status of interior designers in the home furnishings industry is dictating a new approach for many companies, and participants on both sides of the trade equation are revising their business strategies in response.
Passion and Profit is a new series that will offer practical strategies designers can use to improve their client roster, list of projects and profitability. According to a recent salary survey conducted by Gail Doby and associates, most interior designers don’t feel like they are paid enough for their professional expertise, and Doby is going to highlight strategies and best practices that designers can take to correct substandard salaries.
Product introductions from markets around the world highlight international trends and a recap of some of the best items seen at High Point Market showcase ongoing and future style preferences in upholstery, case goods and accents. Traveling PBM editors also explored the origins of some iconic furniture designs while they were out and about, as well as new interpretations of favored classics.
Additional new features include Street Scene, a snapshot of happening retail destinations and Build the Room, an ongoing segment that will address specific design projects for different rooms in the home. For summer, kitchen product options at multiple price points are front and center.
Technology supports it — and the overwhelming preference for personalized spaces demand it — this era of the designer. Take a look at some of the resources that are going to help interior designers maximize the potential of the shift.
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November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.