Consumer Buying Trends: Conversation/chat groups
August 19, 2015,
It's a big number: 1.9 million – that's how many U.S. households purchased a conversation or chat group in 2014. This year, 1.5% of U.S. households, another 1.7 million, plan to buy a conversation or chat group.
This exclusive data hails from Casual Living's nationally representative Consumer Buying Trends Survey, which asked 2,500 U.S. households the outdoor furniture they bought in 2014, how much they spent and what they plan to buy in 2015.
In this exclusive report, Casual Living presents detailed information on conversation and chat group shopping and buying plans. The data originates from the responses of 2,500 U.S. households to an online survey conducted in December 2014. Casual Living worked with TNS Custom Research.
U.S. households told Casual Living if they shopped for conversation/chat groups in 2014, if they bought, how much they spent and if they plan to buy in 2015. Because of the sample size and a respondent profile closely matching the demographics of all U.S. households, survey data can be projected nationally with a margin of error of plus or minus 2%.
For the complete four-page report, see the July 2015 print issue of Casual Living, or click here for the exclusive online edition.
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Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
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• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.