2015 Universe Study
November 10, 2015,
In 2013 when Casual Living published its last Universe Study, retail spending was starting to recover, but the trek upward was a slow one. Two years later, the market continues to parallel the steadily rebounding economy, making even stronger increases and projected to finish 2015 with 4.5% overall growth.
On the plus side, home builders and architects are reporting an ever-increasing demand for outdoor rooms and outdoor spaces for entertaining and recreating. Landscape architects and interior designers, as well, are finding their projects expanding to include places and furnishings for outdoor dining, conversation and entertainment.
Taking all this into consideration, forecasts are more optimistic than they were two years ago, and we agree. Casual Living projects the 2015 outdoor market – including furniture, shade products and grills – will total nearly $7 billion, up 4.5% from 2014 sales of $6.6 billion.
Casual Living's exclusive Universe Study of the outdoor home furnishings industry provides estimated 2015, 2014, 2013 and 2012 retail sales totals for outdoor furniture and grills, as well as the percentage and dollar breakdowns by specific products through all distribution channels. All figures are Casual Living market research estimates. All data is based on U.S. retail sales figures and do not include secondhand or used merchandise.
All figures have been rounded. Universe Study figures include sales from outdoor dining sets, chat groups, other seating, shade products, other outdoor furniture and grills. Casual and outdoor accessories, as well as outdoor lighting, have been excluded from figures. The research was conducted by Casual Living's market research department.
To see the complete 13-page report, read the November 2015 print edition of Casual Living, or click here for the exclusive online edition.
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November Digital Edition
Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.