HPBA survey reveals high consumer interest in grills
December 4, 2015,
ARLINGTON, Va. – The barbecue industry will be sizzling in 2016, according to a new survey commissioned by the Hearth, Patio & Barbecue Assn. (HPBA). The survey reveals consumers plan to barbecue more as well as purchase new grills and smokers in the coming months.
More than a third (37%) of U.S. adults surveyed plan to purchase a new grill or smoker in 2016, while 30% of current owners plan to grill with greater frequency. Owners also plan to up their barbecuing proficiency with the purchase of a variety of specialized accessories, including pizza stones and broiling baskets. In addition, 35% of consumers with outdoor kitchens plan to upgrade their space in the next three years.
“Our national pastime for gathering around the grill is not only strong, but also showing all indications that the passion will increase in the months and years ahead,” said Jack Goldman, president and CEO, HPBA. “We think this trend owes a lot to a relatively healthy economy as well as peoples’ continued passion for culinary adventure and bringing out the flavor of their food. We are optimistic about the state and future of our industry.”
HPBA biennially conducts the HPBA Barbecue Lifestyle, Usage & Attitude Study. Among the following are study’s highlights:
Grill Usage: From Holidays to Year-Round
Grill owners fire it up for the holidays. Among grill owners, the most popular grilling days of the year are: Fourth of July (76%), Labor Day (62%), Memorial Day (62%), Father’s Day (49%) and Mother’s Day (34%). The majority of grill owners (61%) enjoy using their grill or smoker year-round, and 43% cook at least once a month in the winter months.
Outdoor Cooking Strong and Trending Up
Three-fourths of U.S. adults own a grill or smoker. Of these, 45% plan to purchase a new one in the next year, and 37% of all U.S. adults plan to purchase a new grill or smoker next year. Gas grills top the list at 62%, followed by charcoal (53%) and electric (12%).
Outdoor Kitchens: The New Home Addition?
One-tenth of grill owners have an outdoor kitchen, featuring primarily premium grills, furniture and lighting. Of these outdoor kitchen owners, 35% are likely to upgrade in the next three years. Of these individuals who plan to upgrade, 67% plan to purchase new outdoor furniture, and 38% plan to purchase a new premium grill or smoker.
The HPBA State of the Barbecue Industry Report was conducted online via Rockbridge Associates Inc. in July and August 2015 with 1,145 grillers in the United States.
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