Hallmark unveils home décor line

Hallmark HomeKANSAS CITY, Mo. – Hallmark has introduced Hallmark Home, a home décor line that caters to the decorating needs of today’s home décor shopper.

As part of Hallmark Home's 2016 collection, spring and fall lines will feature larger scale decorative items for patio, sunroom and outdoor use. Selections include door mats, wreaths and icon pieces like lanterns.

Hallmark Home debuts to retail buyers at the Atlanta International Gift & Home Furnishings Market on Jan. 12-19. Each product is envisioned and refined by Hallmark Home designers and is made from high-quality materials.

“Hallmark Home draws on a century of helping people connect with those they love most,” said Annie Bates, creative director, Hallmark Home. “With Hallmark Home, we’re using that unparalleled emotional expertise and the same creativity to design décor collections that help people express themselves through their décor, making creative, inspired, welcoming spaces in the place that matters most – their home.”

“Our collections make it simple for retail buyers to single-source memorable, customer-relevant home décor solutions, backed by the service and support of one of America’s most-loved brands,” said Anne Horton, Hallmark product manager. “With Hallmark Home, retailers gain a trusted partner invested in their business.”

Hallmark Home will launch its full line in 2016 in national department stores and specialty retailers around the country.

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