Casual Living Chat Groups report, 2016
February 2, 2016,
Almost nine out of 10 consumers answering the 2015 Casual Living and Apartment Therapy’s exclusive Outdoor Decorating Survey have a chat group with chairs and 36% have a sofa within their group. Nearly three-fourths have an occasional table and 27% have a loveseat. One-fourth of Baby Boomers, those ages 52 to 70, and affluent consumers, those who earn more than $100,000, have an ottoman in their chat group. A fire pit accompanies the chat groups of consumers who live in the Northeast and in the West, at 35% and 30% respectively.
For the complete four-page report, see the February print issue of Casual Living, or click here for the exclusive online edition.
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Don't miss the November digital edition of Casual Living! In this month’s issue, we look to the future of retail with a spotlight on technology. Assistant Editor Alex Milstein breaks down the basics of artificial intelligence (AI) and augmented reality (AR) and how they’re changing the furniture shopping experience. We also explain how building engagement on social media channels can boost business for retailers.
You’ve waited two years, and it’s finally here! Casual Living’s biennial Universe Study offers a comprehensive snapshot of the outdoor category, highlighting its growth across all segments from furnishings to shade to grills.
Also in This Issue:
• Designer Viewpoint: A Beverly Hills backyard gets a glam makeover, thanks to renowned designer Christopher Grubb.
• Market Report: Our editors give you the inside scoop on all the new outdoor introductions at the High Point Market. Can you say Cobonpue?
• Casual Insights: Kathy Wall of The Media Matters offers insight on refreshing your brand.