• Nicole Collins

Casual Living Chat Groups report, 2016

Chat Group Sales Up 6.4% in 2015

Chat GroupsTotal retail sales for chat groups reached an estimated $1.09 billion in 2015, according to the 2015 Casual Living Universe Study. That's a 6.4% increase over 2014's sales of $1.02 billion.

Almost nine out of 10 consumers answering the 2015 Casual Living and Apartment Therapy’s exclusive Outdoor Decorating Survey have a chat group with chairs and 36% have a sofa within their group. Nearly three-fourths have an occasional table and 27% have a loveseat. One-fourth of Baby Boomers, those ages 52 to 70, and affluent consumers, those who earn more than $100,000, have an ottoman in their chat group. A fire pit accompanies the chat groups of consumers who live in the Northeast and in the West, at 35% and 30% respectively.

Casual Living and New York-based Apartment Therapy fielded an online consumer survey this May. The survey, asking readers about the outdoor spaces in and around their home, garnered responses from more than 550 consumers.

For the complete four-page report, see the February print issue of Casual Living, or click here for the exclusive online edition.

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