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Hayneedle.com kicks off backyard campaign

Eduardo Xol, star of Extreme Makeover: Home Edition, named celebrity designer

-- Casual Living, 5/18/2010 2:15:00 PM

Hayneedle.com announced today the launch of the Hayneedle.com Backyard Summer, a multi-million dollar, integrated marketing campaign aimed at bringing variety to America’s homes … one backyard at a time.

A leading online retailer of home furnishings and lifestyle products, Hayneedle.com is on a mission to provide Americans with unparalleled variety for a summer filled with endless backyard relaxing and entertaining. The Hayneedle.com Backyard Summer campaign launches nationwide prior to Memorial Day and continues throughout the summer featuring advertising, celebrity spokespersons, entertainment partnerships, contests, giveaways, events and more.

“Customers have told us time and again how frustrating it is to create their dream summer backyard, given the lack of variety at retail stores,” said Carter Cast, CEO of Hayneedle, Inc. “They’re tired of encountering the same sleepy, green patio umbrella or the same dusty, rickety patio furniture set. Hayneedle.com will show people that they don’t have to compromise their personal style and with our great prices, they don’t have to compromise their budget either.”

Eduardo Xol joins Hayneedle.com as celebrity designer

Helping America get “backyard ready” will be Eduardo Xol, star designer from Extreme Makeover: Home Edition. An established and trusted voice in outdoor design and landscaping with a passion for outdoor living, Xol will provide his expertise and advice for Hayneedle.com customers.

A series of online videos featuring Xol will launch in late May on Hayneedle.com. Xol will also be consulting with some of the nation’s most popular radio personalities and their listeners through a partnership with CBS Radio that will give away Hayneedle.com Backyard Makeovers in Baltimore, Charlotte, Chicago, Dallas, Los Angeles, New York, Phoenix and San Francisco.

“I design for all of the senses and believe there is a designer inside all of us,” said Xol. “I’m thrilled to be working with Hayneedle.com to guide people through the steps of creating their own outdoor sanctuary, entertainment space, lounge, dining room or play area. Hayneedle.com is truly a designer's dream and with such a wide variety of products, it's a one-stop-shop for every corner of your backyard and your home."

“We are thrilled to kick off the Hayneedle.com Backyard Summer campaign with Eduardo Xol as our celebrity designer,” said Ash ElDifrawi, chief marketing officer, Hayneedle, Inc. “Eduardo’s expertise will help our customers create backyards that reflect their personal style with Hayneedle.com’s tremendous selection of outdoor and home furnishings and decor. At Hayneedle.com, you'll discover true variety, a fun, easy shopping experience, and a whole team of people ready to help you find what you love and love what you find.”

Hayneedle Hustle: $15,000 Backyard Shopping Spree
Hayneedle.com’s mission is to provide true variety so consumers can find the perfect item to express their individual style. The company’s Hayneedle Hustle online promotion launching this week is aimed at celebrating the excitement of finding that perfect item and giving people a chance to show off their individual style and self-expression. Hayneedle.com invites people to show off their best backyard dance moves by uploading a video of their personal version of the Hayneedle Hustle for a chance to win a $15,000 Backyard Shopping Spree. The lucky winner, selected by a team of judges at Hayneedle.com, will see their backyard transformed from ordinary to extraordinary this summer.

Peter Pan: The Hayneedle.com Neverland Garden
Hayneedle.com is bringing variety to America’s backyards…even Peter Pan’s. Hayneedle.com has partnered with the San Francisco premiere of J.M. Barrie’s Peter Pan to outfit the Hayneedle Neverland Garden – a 17,000-sq.-ft. enchanted area that will be filled with modern and whimsical backyard furnishings available exclusively from Hayneedle.com. Open now and running through the summer, audiences can begin their theatrical journey before the performance commences by enjoying refreshments on-site in one of the many Hayneedle.com Neverland Garden hospitality and VIP areas. Guests can relax in a gazebo, lounge on a couch, eat at a picnic table, or feel the magic of Peter Pan from a park bench.

For more information on the Hayneedle.com Backyard Summer, visit www.hayneedle.com.

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Hey this is one of the websites that will steal orders from us hard working brick and mortar stores...Awesome!

bricknmortar - 2010-05-25 12:53:00 EDT

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