Laneventure moving to first-floor showroom at IHFC

Larger space is located next to Brown Jordan in Main Wing

Casual Living Staff -- Casual Living, 7/12/2010 3:16:06 PM

HIGH POINT - Casual furnishings source Laneventure plans to move its International Home Furnishings Center showroom here to the first floor of the building's Main Wing, according to the IHFC.

It will become a neighbor of fellow casual major Brown Jordan, which is remodeling its first-floor Main space. The company will do a "high six-figure" remodel, the IHFC said.

Laneventure is moving from its former IHFC showroom in space C-867 to M-108, which will increase its square footage by 15% or 20%, officials said.

"High Point is where it happens for us. We have an exceptional space at the IHFC, really the only space of its kind," said Gary McCray, president of Laneventure. "We know we will see the most important buyers, which is why we are putting so much into this move and into the new showroom."

Brown Jordan is making improvements to its showroom in space M-111.

"We are making this investment in our showroom because we have one of the best locations at the most important market," said Steve Elton, vice president of sales and brand opportunity at the company. "We view High Point as critical to our marketing strategy, so we are committed to being there in a dynamic way. It is the only show where all the major furniture store buyers attend."

IHFC officials say the breadth of manufacturers showing in the complex creates a destination for buyers in the casual category.

In addition to Laneventure and Brown Jordan, exhibitors Barlow Tyrie, Uwharrie Chair, Janus et Cie and Veneman Collections are also on the first floor of Main Wing. In InterHall, also on the IHFC's first floor, buyers will find Gloster Furniture, Kannoa, Kingsley-Bate, Selamat Designs, Artesia and Ancient Mosaic Studios. Whitecraft and Acacia Home & Garden are on the third floor of the Wrenn Wing, while Fishtales and Mainly Baskets are in Pavilions on Main 3.