Telescope Casual CEO says consumers want to spend on home

Shares best practice tips with retailers at Atlanta Market 

Casual Living Staff -- Casual Living, 7/23/2010 10:43:23 AM

Atlanta, GA — Telescope Casual CEO Kathy Juckett provided best practice tips

for retailers in the post-recession era and assured them consumers still plan

to spend on home furnishings and decor.  

"Post-recession, our survey reveals there is pent up demand to do some home

decorating and a bit of discretionary income that home furnishings retailers

should be able to exploit," Kathy Juckett, CEO of Telescope Casual Furniture,

told attendees in her keynote address at the Atlanta International Gift and

Home Furnishings Market.

Juckett' s presentation, What Shoppers Want: How Retail Can Thrive is the

Post-Recession World, gave an in-depth look at the results of the Telescope

National Shopper Survey which reveals shoppers' attitudes coming out of the

recession, where they are spending, what's important to them in home

furnishings and home décor and where they are heading next.

"Shoppers have new values: family, friends and me," Juckett said. "As part of

these new values, they are spending more time at home and 30% of the women we

surveyed want to redo rooms in their house."

She described the following seven best practices to encourage shoppers to

spend more:
1. Value their Values - me, my family, my world; price and green  
2. Create newness and excitement
3. Create a "wow" in-store experience
4. Give them a reason to buy more
5. Inspire them
6. Don't forget your Web site
7. Interact with your shoppers                   

The Telescope National Shopper Survey is a national survey of 1,500 adults

conducted quarterly by WSL Strategic Retail, one of the nation's leading

firms of retail strategists and futurists.

Juckett's presentation is part of the industry educational program,

AmericasMart University (AMU), offering buyers a comprehensive schedule of

complimentary business classes taught by business professionals.

The Atlanta International Gift and Home Furnishings Market at AmericasMart

Atlanta is the largest wholesale marketplace of its kind in the world, and a

leading international market source for a wide variety of consumer goods. It

hosts 15 wholesale markets and six Market Wednesdays that annually attract

more than 548,000 attendees from every U.S. state and 80 countries

Telescope Casual Furniture has been producing quality outdoor furniture in

New York for 107 years. The company's product line includes wicker, tubular

aluminum, cast aluminum and marine grade polymer available in a variety of

chairs, tables, umbrellas, barstools, chaises, sofas and rockers for the

residential and commercial markets. Classic wooden director's chairs, folding

aluminum chairs and high quality beach chairs are also available in many

colors and sizes.