Caluco debuts Flip Out Collection

Casual Living Staff -- Casual Living, 7/23/2010 3:33:32 PM

Designed by the notable product and brand development firm, Grant Design Collaborative, Caluco's Flip Out Collection breaks new ground in outdoor furniture design.

The collection's functional and fashionable seating components feature seat backs that flip down to create a table surface, bench or ottoman. This innovative feature also serves to keep the collection's foam straight-line cushions dry in rainy weather.

"It was an honor to work with Caluco to design the Flip Out Collection," said Bill Grant, Grant Design Collaborative's president and creative director. "Like all of the products we develop, form and function go hand-in-hand. Flip Out combines high design thinking with wit and whimsy to produce an innovative collection that is extremely user friendly."

Fully welded and powder-coated premium aluminum frames support eco-friendly all-weather polymer wicker that is tightly woven in an elegant herringbone pattern.

Caluco's Flip Out Collection features seat backs that flip down to double as a table, bench or to keep cushions dry.

Ideal for commercial, hospitality or residential settings, Flip Out's clean, modern lines in chalk white wicker and tailored Sunbrella cushions will add style, comfort and functionality to any indoor or outdoor environment.

The Flip Out Collection was introduced recently at the Montage Hotel in San Fernando, Calif., at an event attended by more than 100 guests from the design and architectural community. "The design is fun and interactive, and our clients would enjoy this," was one comment. Another said, "I find the Flip Out Collection fresh and creative." In all, 12 collections were on display for viewing.

Founded in 2003, Caluco designs and manufactures stylish patio furniture and accessories with a focus on quality and value. Caluco outdoor furniture is crafted of handpicked materials chosen for their beauty, durability and long-term performance in all weather conditions. Caluco also produces premium custom-made cushions using Sunbrella fabric in less than two weeks. The San Fernando, Calif.-based company offers a comprehensive 10-year warranty on its aluminum furniture and three-year warranty on its teak and resin wicker products.

Founded in 1996, Grant Design Collaborative designs business and brand experiences from product to market. The firm generates enduring results through an integrated design approach to product, research, strategy, naming, identity, collateral, advertising, publicity, interiors, interactive, video and distribution. The firm's diverse team transforms the business landscape for clients, creating opportunities to redefine product categories and invent entirely new ones.

Grant has partnered with clients ranging from enterprising upstarts to established Fortune 500 companies. In addition to Caluco Outdoor Furniture, clients include Adobe Systems, Aquafil USA, Blackberry Farm, Blue Ridge Commercial Carpet, Cherokee Arts Center, Geiger International, Georgia-Pacific, Goin' Coastal Seafood Joint, Herman Miller, International Paper, Jaipur Rugs, Muzak, Ocean House Resort, Persimmon Creek Vineyards, Set Wallcovering Systems, SignatureFD, Steelcase and Unisource Worldwide.