Exclusive Research: Outdoor Furniture Survey
Consumers want conversation groups
Daphne Garland-McClean -- Casual Living, 8/20/2010 10:49:35 AM
As the economy continues to experience peaks and valleys, consumers remain hesitant about spending on big ticket items, like vacations. However, consumers are still investing in their homes. One place in particular where they are willing to devote monies is the outdoor space, a place where entertaining, rest and relaxation can occur without breaking the family budget.
According to the exclusive Casual Living and HGTV 2010 Outdoor Furniture Survey, nearly three out of 10 consumers plan to buy conversation groups this year and 37% are making plans to do so in 2011. Of consumers who will purchase conversation groups in 2010, 56% of them will be purchasing for the first-time, while 44% of these buyers will be replacing their current groups. Shoppers who plan to buy conversation seating in 2011 comprise 62% of consumers who will be first-time buyers and 38% who will be buying a replacement conversation group. For more details, see the August 2010 print issue of Casual Living, or click here to order the exclusive electronic report.
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