Pride's Sienna Collection keys on value to consumer

Pride Family Brands showcases craftsmanship for outdoor living with the introduction of Sienna Collection

Casual Living Staff -- Casual Living, 8/30/2010 8:22:00 AM

FORT LAUDERDALE, FL — Sienna DiningAddressing an increasing demand for value in casual furniture, Pride Family Brands has released the Sienna Collection, which features the durability and detailing that consumers prize.

"We always design with the homeowner in mind," Pride CEO Jamie Lowsky said. "We realize that casual furnishings are an investment and with the Sienna, it will easily enhance any outdoor space."

The Sienna Collection features an intricate classic scrolling motif on the chair backs with slender arms and legs. A gentle curve crowns each seat cushion.

Sienna Deep SeatingThe beauty of the weather-resistant aluminum cast design is highlighted on the dining set that accommodates optional pillows. Each piece in the collection is sealed with a powder-coat finishing and highlighted with a hand-applied antiquing process to deliver Pride Family Brands' high level of durability and beauty.

The Siena Collection, along with the other 2011 introductions from Pride Family Brands, will be presented during the Casual Market in Pride's showroom on the 17th floor of the Merchandise Mart in Chicago. For more information, visit pridefamilybrands.com.