HD Expo 2016 market report

HD ExpoLAS VEGAS – Attendees and exhibitors at the 2016 HD Expo in Las Vegas saw a wide variety of outdoor products that address changing trends in hospitality design. The three-day event held last week brought together nearly 11,000 attendees and more than 800 exhibitors.

Mark Gorr, VP of operations for Sunlord Leisure products, parent company to Patio Renaissance, noticed a more modern approach in the contract market. "Commercial leans toward contemporary styles, whereas residential is more traditional."

Grays and silvers have also been gaining traction, but other colors that had a strong presence at market included blues, greens, red and whites.

Many of the outdoor exhibitors at this event serve both commercial and residential audiences. When that happens, the two can sometimes influence each other. "People would see products at resorts, and they would want to use it in a residential setting," said Brian Sanches, VP of sales and marketing, California Umbrella. "For us, it started with residential, and then we went to commercial," added Bill Echols, executive vice president, Outdoor by Design.

There were also a number of trends in the umbrella niche. Since the product had to stand up to the elements, companies used materials like bamboo and fiberglass. When it came to design and customization, it was all about the fabric. "Expressions are being made through custom canopies," said Sanches.

For a full report on the expo, see the June issue of Casual Living.

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