Lane Venture, Raymond Waites Couture now showing on IHFC first floor
To unveil Designer Select Program at High Point Market
Casual Living Staff -- Casual Living, 10/8/2010 4:58:00 PM
HIGH POINT, N.C. — Lane Venture casual/outdoor furnishings and Raymond Waites Couture customized upholstery are debuting at the High Point Market in expanded IHFC showrooms on the first floor of the Main building.
Lane Venture now has nearly 10,000 sq. ft. of show space in M108 and will offer a full service coffee bar as well as free Wi-Fi.
Raymond Waites Couture will appear in the more than 4,000-sq.-ft. space M101, and feature upholstered sofas, loveseats, chairs, ottomans and accents in his signature style of mixing and laying fabrics and trims.
"I am excited about our new location and look forward to helping designers and retailers create Raymond Waites signature custom upholstery designs for clients and customers," Waites said.
Lane Venture will introduce the Designer Select program of four designer-friendly collections in wicker and rattan, ranging from traditional to contemporary.
Four different silhouettes offer numerous style options to meet today's interior needs. Designers can not only choose from some 250 fabrics and 25 finishes, they can customize upholstery treatments such as selecting two or
three cushion designs or bench seats, back cushions or multi pillow backs and various welt treatments. In addition, they can mix and match pieces within the four collections.
A decorative flat twist weave is seen throughout the new Lane Venture series, which includes dining and occasional as well as seating. One traditional look is lightly scaled while another features a wider arm and higher back. A transitional format combines straight arms and a high back while a contemporary style reflects clean lines, sumptuous T seat cushions and a low pillow back.
In addition to the launch of the Designer Select program, Lane Venture will also unveil four new collections from their WeatherMaster Outdoor product line, rolled out at the recent Chicago Casual Market.
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