Biltmore's licensing partners report positive response at High Point Market
Casual Living Staff -- Casual Living, 11/4/2010 8:32:00 AM
Asheville, N.C. — Biltmore expanded its home furnishings program at the October High Point Market with new wood accents, rugs and casual furniture from manufacturing partners Encore, Capel Rugs and Whitecraft.
Whitecraft's two new Biltmore collections, Blue Ridge and South Terrace, were warmly received by retailers and the media. Pieces such as the Blue Ridge chair and ottoman and the South Terrace wicker chair offer a fresh interpretation of the transitional look that is currently a favorite among casual furniture consumers.
Building on a successful introduction from the 2009 fall market, Encore expanded its Gentleman's Pursuit collection with several wood accent pieces featuring details inspired by George Vanderbilt's unique sense of style. Among the best sellers this market were the Grand Hall Mirror and Louis XIV Cocktail Table.
Capel Rugs' new Arrondelle rug collection, inspired by architectural details found at Biltmore, was one of the company's best sellers throughout the market week, in both the Medallion and Baroque patterns.
"We were thrilled to find such a great reception to our new products," said Tim Rosebrock, vice president and general manager of Biltmore's licensing division. "We're very pleased with all of the hard work our partners with new products put into promoting the Biltmore brand."
Blue Ridge Lounge Chair and Ottoman Offering a relaxed, transitional feel, these pieces feature tightly woven strands of WickerLoom, along with Sunbrella fabric, in a contemporary moss green. Inspired by the mountains that surround Biltmore, these pieces are perfect for indoor or protected outdoor use.
South Terrace Wicker Chair
Crafted with resin molded over an aluminum frame with Viro weave, this chair was inspired by pieces found in the Winter Garden of Biltmore House and is equipped to handle any kind of weather. The subtlety sophisticated neutral cushion and bamboo-style legs are sure to add an easeful elegance to any outdoor setting.
Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore For Your Home and Biltmore Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.
Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Habersham Feathers, Herter Nursery, HFI Brands, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Peace Tree Farm, Randolph's Greenhouses, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, Vita Food Products and Whitecraft.
To learn more about Biltmore's licensing division, visit www.bringbiltmorehome.com.
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