Woodard hires Rick Baker as sales executive
Brings more than 25 years of industry experience
Casual Living Staff -- Casual Living, 12/8/2010 8:06:00 AM
COPPELL, Texas — Woodard, a wholly owned subsidiary of Craftmade International, has announced the appointment of Rick Baker as vice president of sales for the Eastern Region.
Baker brings more than 25 years of experience in the casual and outdoor furniture business. Most recently, Baker was the national sales manager for another outdoor furniture
manufacturer. Baker previously served as the president of the Casual Furniture Retailers Association and had received the prestigious Apollo Award, which recognizes the nation's top retail furniture stores.
"Hiring a proven, casual furniture industry veteran with over 25-years' experience ranging from sales executive to president of a furniture retail store brings a wealth of
knowledge and experience to Woodard," said Marcus Scrudder, Chief Executive Officer for Craftmade. "As a former owner of a casual furniture retail store, Rick has a unique
perspective and understands the needs of our customers. He provides immediate value to our sales team and will be a great asset for Woodard in the long-term."
"I am excited and proud to be working with Woodard," Baker said. "I have virtually spent my entire career in the casual furniture industry and Woodard has always maintained one of the strongest reputations for the quality, design, customer service and value. I look forward to being part of a professional organization focused on providing the best
overall service for our customers."
Founded in 1985, Craftmade International, Inc. is engaged in the design, manufacturing, distribution and marketing of a broad range of home décor products, including proprietary
ceiling fans, lighting products and outdoor furniture. The company distributes its premium products through a network of independent showrooms and mass retail customers through its headquarters and distribution facility in Coppell, Texas and manufacturing plant in Owosso, Mich.
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