Marlo Lorenz and Thro team to launch outdoor cushions
Coming to markets in spring 2011
Casual Living Staff -- Casual Living, 12/14/2010 3:29:56 PM
NEW YORK, N.Y. — Sticking with her signature style and attention to detail that has made her famous, Marlo Lorenz has branched into a new home décor market with the creation of her outdoor line.
Responding to rave reviews after a sneak preview to select buyers last year, Marlo and her team at Thro, Ltd. have decided to formally launch outdoor nationwide for spring 2011. Currently in production, the calm and relaxing color palettes of her new collection are sure to transform an outdoor sitting area into a sanctuary.
Founder and Chief Designer, Marlo Lorenz, launched her first brand, Thro, in 1999. Through her designs she was able to channel her fascination with opulent materials into stylish accent pillows and throw blankets. Inspired by her success, Lorenz launched Marlo Lorenz Signature Collection in 2006. The Marlo Lorenz brand of high-end home décor items emerged in the soft home furnishing marketplace to rave reviews.
Thro and Marlo Lorenz collection are both distinctive and stylish, inspired by a variety of sources that range from Lorenz's extensive travels abroad and deep interest in exotic cultures, her childhood upbringing within a diverse Brooklyn neighborhood and her love of high-fashion and fine materials.
Lorenz's eye for combining plush fabrics and unique adornments has enabled Thro to thrive in mass and middle markets and is a proven hit with consumers. Feeling quite confident with the name she made for herself in interior home décor, Lorenz has decided to try her luck in a new field. Hitting stores just in time for the warm weather, she has transformed classic prints along with new designs into outdoor cushions in all shapes and sizes. There is something for everyone and every style.
"It is a new and exciting time at Thro, many changes are happening and I couldn't be happier," said Lorenz, who is fresh off the launch of her successful accessory line.
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