Exclusive Research: Outdoor Furniture Industry Overview
Forecasts show significant growth
Chris Schultz -- Casual Living, 1/28/2011 11:35:08 AM
Casual category forecasts show significant growth over the next several years as more homeowners embrace home resorts and staycations. Norman Hamilton, publisher of Casual Living Magazine shared the results of studies conducted with HGTV viewers and Casual Living readers about the outdoor furnishings industry at the Dallas Total Home & Gift Market, Dallas Market Center, January 2011. (Click here to order report.)
The exclusive data includes:
* Size of the import market
* Size of outdoor furniture industry
* Market share by product
* Market share by distribution channel
* What the U.S. consumer wants in their outdoor market
* Where consumers first shop for dining sets and conversation groups
* Reasons consumers first shop there
* How much consumers expect to pay for dining sets and conversation groups
* Product features which entice consumers to pay more
* What consumers would do differently the next time they buy outdoor furniture
Click here to order the report.
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